PPC Advertising: What Is It

PPC [Pay Per Click] advertising is a new method of advertising on different search engines on Internet. Advertisers pay for each click that routes users to their web page from search engines? results in this model of advertising. It is an effective type of advertising than other kinds of advertising processes.

Many search engines offer specific search results for particular keywords and phrases. It lists relevant resources from Internet and also allegations a few sponsored results in an adjunct column. These selected phrases are put up in top spots of sponsored result columns and are mostly auctioned among various prospective advertisers. Highest bidder of a specific keyword gets a top position in this list and the next highest bidder gets second position and so on. It generally has two to three places in the list depending on specific keywords.

Advertisers can pre qualify users who visit their websites by bidding on specific product related keywords. Advertisers have to pay only when users click through and access their websites from a result page and not otherwise. Most of the times, bidding works out cheaper as it is based on auction of keywords and a restricted number of advertisers are able to participate during auction of specific keywords.

Search engines provide several interrelated websites in their normal search result. It may prove cumbersome for users to shortlist most preferred website. Moreover there is a possibility that such websites may be stated at the very end of the result list thatby making its access very limited among users. Here is a better response can be expected by advertising these websites on sponsored results of search engines.

PPC or Pay Per Click is providing to be one of the most advanced and effective ways of advertising specific websites by advertisers. Its become almost indispensable if advertisers have to make their website popular among the users.

Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Antique Furniture: The Timeless Classic

When you do a search online for Antique Furniture, one of the first listings that pop up is a Wikipedia article stating just the general basics of how antique furniture is valued. These criteria include how the monetary value of a piece of antique furniture correlates to its age, rarity, and condition.

What exactly does this mean for a consumer looking to add antique decor to a house? The factors vary. While they are highly collectible, acquiring Antique Furniture began as a means to express one's status, and to this day is still an effective means to do so. Antique Furniture captures the essence of the height of style and luxury from the era the furniture originates. Purchasing a table from Leighton Hall for example, captures the grandeur of the old English estate, and can create a similar feeling of ageless rustic royalty in the room. Alternately, a purchase of antique EJ Victor furniture may create the appearance eighth century high class with its hand made craftsmanship.

These days, most furniture stores will offer to sell antiques right along their brand new factory-direct couches, tables, chairs and cabinets. In these situations, caveat emptor is the rule. Without you already happen to be a connoisseur of all things antique, or can bring one with you, it is recommended that you keep your eye open for a couple of things. If you want a real antique, see if you can find some sort of maker's mark. Once locating this, take note of a manufacture date. Take this information to a knowledgeable source to see if they have any more information for you concerning the piece of furniture you have your eye on. Something you can do on your own is to look for imperfections in the restoration of the article you are thinking about purchasing. Uneven finishes, mottle veneer, and other indicators that it was a rushed job are all signs that you should either move on, or expect to spend some extra money fixing it up.

Those looking specifically for Antique Furniture will have much better luck going to an actual antiques furniture store. Many of them have a passion for the business, and these individuals are knowledgeable about their work. Instead of going off site for information about an item of furniture you have in mind, sales staff often times have great insight into the items they sell. You also will be hard pressed to find a better selection of antique furniture than at a store that actually specializes in what you're looking for. At a good antique store you'll be able to find a wide assortment of price, style, and rarity while being met with excellent condition across the board.

Why the Color White Does not Work For Everyone

White is a staple in most women's wardrobes. But believe it or not, it does not work for everyone. In fact stark white does not work for most women!

Every woman has a unique natural movement that is expressed in her body language, physical features, and overall approach to life. We look our best when we wear colors that match our natural movement and expression.

Let's look at white through a vibrational / movement lens. Imagine a scale where one end of the scale represents no movement and the other end of the scale represents very high movement. Where would you place stark white on that scale?

Think about it, white is still, constant, plain and pure. White is color with nothing added. It would go on the no movement side of the scale. If you are the type of woman with a higher more dynamic or buoyant nature, white is going to appear as though it is sitting on top of your body rather than becoming a part of your whole expression of beauty. If you are a woman with a more subdued nature, white is way to stark and cold for your natural warmth and comforting style. Women with a more structured, stylized nature look best in stark white.

Here are some substitutes for white for women with different natural movement levels. Changing your pure, stark whites to these honoring substitutes will bring life and vitality to your natural beauty.

If your natural movement is more buoyant and spontaneous, you will look best in winter white. Your naturally sunny nature is honored by the warmth of winter white.

If your natural movement is more subdued and gentle, you will look best in eggshell white. Adding the grayed undertone supports your relaxed, calm approach to life.

If your natural movement is more swift and dynamic, you will look best in a shade of light tan that we call wheat. This golden tan color honors your rich and substantial approach to life.

Pure / stark white when worn by the wrong woman will add years and the illusion of added pounds to your appearance. So throw away the idea that white is a neutral that everyone can wear. It's just not true.

Giving up your white is not as hard as you think. Replacing it with your version of white to honor your true nature will take years off your appearance and pounds off your body. And with results like that who would not want to give up their stark whites!

Knowing your true nature and natural movement and matching your clothing to honor this natural expression will bring out your true beauty to a level that will even surprise yourself.